Brace yourself for yet another price hike! AT&T is at it again, increasing home internet prices for the second consecutive year. But wait, there's a twist! This time, it's not just a one-off increase; it's a trend.
According to Sean Hollister, a seasoned tech journalist, AT&T is hiking prices by $5 per month on all its internet plans. This comes on the heels of a similar $5 increase in November 2024, and some customers even saw a price jump in 2023, as evidenced by Reddit threads. So, is this a case of price creep?
In an email sent out on Thursday, AT&T justifies the increase, stating, '...to ensure we continue providing quality service and support...'. But here's where it gets controversial: AT&T reported higher operating expenses, but they also boasted impressive profits, with nearly $5 billion in the last quarter alone. So, are these price hikes truly necessary?
AT&T spokesperson Jim Kimberly assures that the increase won't affect newer customers or those enrolled in the Access program for low-income households. But for those like Hollister, who signed up in 2022, the monthly bill is creeping up. From $80 to $85, and now potentially over $90—that's a significant jump in just a few years.
The company suggests enrolling in Autopay and Paperless Billing to offset these changes, but is this enough to appease customers? And this is the part most people miss: Are we witnessing a broader trend of rising costs across the board, with internet services being no exception?
What do you think? Are these price hikes justified, or is AT&T taking advantage of its customers? Share your thoughts in the comments, and let's spark a conversation!
