Our 25 Favorite Places to Buy a Swimsuit (2024)

Finding a swimsuit that checks all your boxes can be challenging—it needs to fit you just right, have a stylish design, and be made from durable materials that will last for many seasons. Rather than hunting through every retailer, we rounded up the best places to buy swimsuits, from indie brands to big-box stores.

“When it comes to shopping for a swimsuit, material, design, price, and size range are all important factors to consider before you make your purchase,” says Angela Loucks, the assistant department manager of virtual fittings at Knix. She recommends having at least “a few different styles depending on your needs: lounging around the pool/beach, casual swimming, and/or swimming workouts.”

We spent hours researching and considering factors like product variety, prices, size range, and return policy to compile this final list of our favorite swimwear brands. For expert insight, we also spoke with Alison Bruhn, stylist and co-founder of The Style That Binds Us.

Aerie

Aerie has a wide variety of fun, vibrant suits in all different styles (especially one-pieces). You can find styles designed for bigger busts or longer torsos, ensuring a comfortable and supportive fit. And for those who want to mix and match their swim collection, Aerie also offers plentiful patterns and colors. If you get easily overwhelmed while online shopping, we might opt for a smaller retailer, as Aerie's extensive swim collection gives you plenty to sort through.

Size Range: XS–XL (tops), XXS–XXL (bottoms) | Return Policy: Free returns with no time limit

Summersalt

Summersalt offers vibrant, chic swimsuits (many of which have its signature one-shoulder look) made from gorgeous, high-quality fabrics. The materials are also recycled, making these suits more sustainable and durable than many other options. You can shop from collections tailored to coverage, top support, and longer torsos, allowing you to skip the endless hunt for your particular fit preferences. Best of all, Summersalt designed its swimsuits by surveying over 10,000 women and getting their measurements, making it a truly inclusive brand that stands out from the pack.

Size Range: XS–2X | Return Policy: Free returns within 30 days

Target

Target is one of our go-to retailers for everything from home decor to comfy sweats, and the brand has plenty of swimsuits to shop for, too. Most of its suits are highly affordable, making it one of the more accessible retailers on our list. It also has an inclusive size range and a variety of styles you can mix and match to create your summer look. These may not be the highest-quality suits on the market, but for a season or two, they’ll be a poolside hit, especially if your priorities are pattern, price, and size.

Size Range: XXS–4X | Return Policy: Free returns within 90 days

Andie

If you want swimsuits that have classic styles, neutral colors, and complementary silhouettes, Andie Swim is the place to shop. The retailer is known for its simple yet gorgeous suits that come in an inclusive size range and have 50+ UPF protection for days spent in the sun. What makes Andie stand out is that it offers a fit quiz that you can take to find out your exact sizing, eliminating the hassle of guessing what you should order. The brand only offers free returns within 21 days, so be sure to try on your suit as soon as it arrives on your doorstep.

Size Range: XS–XXXL | Return Policy: Free returns within 21 days

Amazon

Amazon may not be the first retailer you think of for swimwear, but it is no surprise that the do-it-all site has a vast range of cute, fun bathing suits in every color, shape, style, and price point. You can get lost scrolling through the seemingly countless offerings, and thanks to Prime shipping, you can get them delivered to your door far faster than with most other retailers. The quality of the suits and size ranges vary widely, so be sure to check reviews carefully before clicking add to cart.

Size Range: 00–18 | Return Policy: Free returns within 30 days

Good American

Good American photographs every item on multiple body types, so you can see what your swimsuit of choice looks like in multiple sizes. In addition to the extensive size range (XXS–5XL), we also love the bright colors, comfortable materials, and fun, stand-out styles, from one-pieces with surprising cutouts to bikinis with cool one-shoulder tops. Prices are about average, and the make of each suit is supportive, cozy, and long-lasting. (You can make your swimwear last longer by properly caring for it.)

Size Range: XXS–5XL | Return Policy: Free returns within 21 days

Cupshe

Unlike many other brands on our list, Cupshe specializes in swimsuits, boasting fun, unique, and flattering options in different styles. Whether you’re looking for classic colors, vibrant prints, modest one-pieces, or figure-flaunting bikinis, you’re bound to find the suit of your dreams. The size range is wide, too (there’s a separate plus-size section), and prices are reasonable, especially compared to many of the brand’s competitors. Some suits run a bit big or small, so we recommend checking the reviews to get sizing feedback before buying.

Size Range: 00X–4XL | Return Policy: Free returns within 30 days

ASOS

ASOS has one of the largest swimsuit collections of any brand on this list, both in terms of the styles offered and the sheer amount of items available. No matter your taste and style preferences, tons of options will undoubtedly stand out to you (especially if you love color and print). Because the prices are about average, you won’t have to worry about sticker shock when searching for a bathing suit. Plus, ASOS is seriously inclusive, with a wide size range and numerous bra sizes for many of the bikini tops it offers.

Size Range: 00–26 | Return Policy: Free returns within 28 days

Athleta

Planning on wearing your swimsuits on an ocean adventure or while splashing around in the pool during a high-energy sport? Then make sure to check out Athleta, a brand known for its full-coverage, durable swimwear designed to stay in place no matter how much you move. The retailer may not have the largest swimwear collection, but its sporty styles are vibrant, supportive, and reliable. Prices are slightly higher than average, but you’re paying for the uniquely athletic fit and long-lasting materials, so it’s worth the splurge.

Size Range: XXS–1X (tops), XXS–XL (bottoms) | Return Policy: Free returns within 60 days

Solid & Striped

If you love rocking a swimsuit with a fun, bold pattern, look no further than Solid & Striped, a retailer specializing in suits with playful prints and bright, eye-catching hues. From color block bikinis to neon one-pieces to trendy crochet and velvet suits, this brand has designs for just about every style preference. The prices are fairly high, so keep that in mind if you want to stay under a budget—and if you prefer understated pieces, this might not be the shop for you.

Size Range: XS–XXL | Return Policy: Free returns within 30 days

Madewell

If you’re already a fan of Madewell for its stylish classics and great-fitting denim, you’ll also love its swimwear collection. The brand has hundreds of excellent options, many in neutral colors and styles, plus some fun patterns and unconventional silhouettes. The size range is more extensive than most—there are even options designed for people with long torsos. Many of the swimwear designs are also made from recycled materials, as sustainability is a big focus of this popular brand.

Size Range: XXS–4X | Return Policy: Free returns within 30 days

Frankie’s Bikinis

Over the last few years, Frankie’s Bikinis has become a go-to swimwear shop for celebrities and regular shoppers alike—and for a good reason. The brand has bikinis in almost every style and pattern imaginable. The site also offers an online “fit expert” to help you figure out which size and style works best for you. Be warned that Frankie’s size range is smaller than most other brands, and the bikinis can run tight.

Size Range: XS–XXL | Return Policy: Free returns within 30 days

Skims

Skims may be best known for its high-quality shapewear and loungewear, but the retailer also has a great collection of swimwear, which are just as supportive and comfortable as the rest of its offerings. You won’t find many patterns as the brand sticks to primarily neutral, one-toned fabrics, but its suits come in both traditional shapes and unconventional silhouettes. If serious support is your goal, Skims bathing suits are a great pick, and the size range is also impressively wide. Even if you aren’t looking for shapewear-style swimwear, you can still find attractive pieces that aren’t quite as form-fitting.

Size Range: XXS–4X | Return Policy: Free returns within 30 days

J.Crew

If you thought J.Crew only sold clothing, you’re in for a surprise, as the retailer also offers a large selection of high-quality, stylish swimwear. Most pieces highlight the brand’s trademark styles, with floral prints and bright colors abound. While that look may not be for everyone, if you are a fan, you’ll enjoy browsing the bikinis, one-pieces, cover-ups, and swim dresses. The size range is also inclusive and there are options for long torsos, too.

Size Range: XXS–3X | Return Policy: Free returns within 30 days

Mango

Mango offers a modest but high-quality swimwear collection of mostly neutral colors, with a few bright hues and fun patterns thrown in. We love its commitment to classics with a twist, like flirty bikini tops with scalloped necklines and trendy one-pieces made from soft, eye-catching textured materials. The inclusive size range and models of all sizes are two more perks of shopping from the brand—not to mention its longer-than-average window for making returns and relatively low prices.

Size Range: XS–4XL | Return Policy: Free returns within 60 days

Abercrombie & Fitch

Abercrombie made a comeback in the last several years, and we’re glad to see the brand offering tons of great bathing suits in addition to its clothes and accessories. It may not have as many bikinis and one-pieces as some other brands on this list, but you can find a majorly appealing mix of solid and prints in all different materials and designs. Prices are about average but keep in mind that Abercrombie has a limited size range that doesn't extend above XL.

Size Range: XXS–XL | Return Policy: Free returns within 30 days

Agua Bendita

If you'll be relaxing poolside sometime soon, check out Agua Bendita, a brand that offers fun, eye-catching swimwear ideal for a relaxed, luxurious lifestyle. Its pieces are more expensive than others on our list, but if you want high-quality swimwear in vivid patterns and unique silhouettes to show off on vacation, Agua Bendita might be the shop for you.

Size Range: XS–3XL | Return Policy: Free returns within 30 days

Swimsuits For All

The name says it all: Swimsuits For All offers an enormous swimwear collection designed for all different body types. The brand’s size range is the largest of any retailer on this list, and you can even shop by shape (like hourglass, apple, athletic, and so on) to ensure that you find a suit that fits you perfectly. Plenty of the low-priced pieces have underwire, too, if you want some extra support. This may not be the trendiest retailer, but it is one of the most inclusive.

Size Range: 4–48 | Return Policy: Free returns within 60 days

Bromelia

If you’re not familiar with Bromelia, the California-based swimwear brand offers a curated selection of bathing suits, ranging from strappy one-pieces to bikinis with hidden underwires. You’ll also find both padded and non-padded tops as well as cheeky and moderate-coverage bottoms. Most styles only come in a handful of colors. The pieces are pretty expensive to other swimwear brands, and they only come in sizes ranging from XS to XL.

Size Range: XS–XL | Return Policy: 14 days, $7 fee for return label

Vitamin A

Vitamin A offers a sizable array of regular clothing, accessories, and swimwear while prioritizing sustainability in every category. The brand utilizes recycled materials and eco-conscious fabrics in many of its products, making this a great retailer for those who want to support eco-conscious brands. We also love that the bikinis and one-pieces come in vibrant colors, prints, and coverage options. On the downside, most prices are high compared to similar brands, though that is likely due to the quality and sustainable materials.

Size Range: XS-XXL | Return Policy: Free returns within 30 days

Body Glove

Body Glove specializes in active swimwear, ensuring you're comfortable and supported while surfing, swimming, and performing other high-octane water sports. The options (which include mix-and-match suits) are all supportive and durable, with plenty of coverage options depending on your preferences. Body Glove also offers a helpful guide to help you choose a suit tailored to your body—including tops for bra sizes D-F. The only downside we noticed while browsing is that the site could be more intuitive.

Size Range: XS-XL, D-F | Return Policy: Free within 30 days

Fantasie

Fantasie is known for its ultra-inclusive lingerie and swimwear designed with cup sizes up to JJ. You can shop from a large assortment of styles including tankinis, molded bikinis, and underwire bikinis, to name a few. Most swimwear has an affordable price tag and plenty of color options to choose from, so you can stock up on multiple options and hues on a budget.

Size Range: XS-3XL | Return Policy: Free returns within 90 days

Cleobella

Cleobella's suits blend modern style and timeless design with playful details and prints that add refined glamor. While their catalog of swimwear is smaller than most other retailers on our list, we think they have options for just about any style preference. We love that every color comes in multiple styles, from upgraded bikinis to patterned one-pieces. Though these suits aren't the most budget-friendly option, we think the quality design is worth it.

Size Range: XS-XL | Return Policy: Free returns within 30 days

Freya

Freya has a vibrant collection of patterned swimsuits in all different styles and an inclusive size range that can accommodate up to a K cup. If you like the pattern of a suit but not its style or shape, you can find it in a different cut to suit your preferences. While we appreciate the extensive options, they aren't the most modern suits, and there are a limited number of swimsuits without underwire. Plus, the return policy could be more generous.

Size Range: XS-4XL | Return Policy: Free exchanges or $18 return processing fee within 10 days

Nani

Nani provides high-quality active swimwear for sports, hiking, and swimming. You won’t find a lot of elegant or low-cut designs here, as most of the colorful suits aim to provide ample support and coverage for an ample and secure range of motion. The vibrant patterns are easy to mix and match for a playful, adventure-ready set.

Size Range: XXS-XXL | Return Policy: Free returns within 30 days

How to Shop for Swimsuits Like a Pro

Product Variety

While some swimwear brands offer a huge assortment of products in all different styles, colors, silhouettes, patterns, and more, others have more limited selections, either in terms of the number of swimsuits offered or the looks and designs of the pieces. For ample product variety, focus on brands that primarily offer swimwear over other types of clothing, or look at large retailers like Amazon and Target that undoubtedly have a ton of options.

And if you’re not sure what type of swimsuit is best for your needs, Bruhn has some recommendations. “The always classic string bikini is a timeless look that never goes out of style,” she says. “Another popular style is an obvious underwire bra effect seen in both one- and two-piece bathing suits. These have the same effect as wearing an underwire bra and can ‘lift’ the chest area; they are really having a moment.”

Size Range

With most swimsuits, “you should be able to wear your usual clothing size, but read the fit guide carefully” to be sure your measurements match, says Bruhn. Luckily, more brands now have inclusive sizing, often going from XXS to 3X or 4X, with some designating plus-size sections for an even greater selection.

“If you have a longer torso, you may need to go up a size in a one-piece suit,” says Bruhn. “If you are larger on the top, or a size larger on the bottom half, look for two-piece options that you can purchase individually. Buy one size for your smaller area, and another size for the larger!”

Return Policy

Every retailer has a different return policy, so make sure you’re familiar with it before shopping. On average, swimwear brands offer free returns and exchanges within 30 days if you provide proof of purchase. Also, “the tags must be attached to the suit along with hygienic liners,” says Bruhn.

Questions You Might Ask

Should you size up or down for swimsuits?

It’s generally a good idea to size up swimsuits, according to Bruhn. “But keep in mind that they’re going to be stretchier when wet, so do not buy a suit that is a little bit too big when it is dry,” she says. When trying on a suit or considering what size to purchase, review the sizing chart carefully to ensure you find the correct size.

Is it worth spending more on a swimsuit?

“It is most definitely worth spending a little more on a bathing suit to give you the coverage you need, especially if you have a difficult time finding bathing suits that fit properly,” Bruhn explains.

She notes that you don't need an extensive swimwear collection—instead, find a few quality options you can turn to for many occasions. Don’t feel the need to shell out on many different options because you should get plenty of use from your tried-and-true rotation. “If you take care of the suits you own by hand washing them, hanging them to dry, going by the directions on the tag, and so on, they should last you many seasons,” Bruhn says.

How do you know when it’s time to replace a swimsuit?

“It is time to replace a swimsuit when it is stretched out or when the seat of the bathing suit is pilled,” Bruhn says. “If it is a two-piece, bikini, or a tankini and the bottom falls off when you’re hopping out of the pool, for example, it’s time to find a new suit.”

Take Our Word for It

This article was written by Rachel Simon, a writer for Real Simple, Better Homes & Gardens, The New York Times, and many other publications. She frequently covers fashion and beauty, and spoke to Angela Loucks, assistant department manager of virtual fittings at the intimates brand Knix, and Alison Bruhn, co-founder of The Style That Binds Us, to get expert insight on swimsuit shopping.